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neighborhood rebrands as LIC to distance itself from LI

By amol on February 20, 2013



Originally published: February 19, 2013 9:09 PM
Updated: February 19, 2013 9:21 PM

By MARIA ALVAREZ. Special to Newsday

Photo credit: Charles Eckert | Street scenes from Long Island City in Queens. (Feb. 19, 2013)

Long Islanders snicker at Long Island City’s identity crisis.

The Queens neighborhood’s inhabitants already label their diverse community LIC — just to distinguish it from Long Island’s suburban presence. Leaders in the neighborhood are running with the label, hoping to use it in marketing and for community identity.

“They should be proud to have Long Island in their name,” said women’s…

Content Preview This content is exclusive for Newsday digital access and 7-day home delivery subscribers and Optimum Online customers.

Posted in Wires | Tagged wires

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