Now, a corner of the borough is trying to find a new way to compete, vertically: giant, glowing signs visible across the East River.
In response to a push from the airline JetBlue, which opened a new headquarters in Long Island City this month, proposed zoning changes are moving forward to allow the company and its neighbors to shout their identities from huge rooftop signs that could be seen from Manhattan.
On Tuesday, a City Council subcommittee unanimously approved the changes to permit such signs on nonresidential buildings along 14 block fronts between 23rd Street and the Sunnyside railroad yards.
It is one of the last steps in the approval process that the airline embarked on more than a year ago and that has been slowed by red tape
Article source: http://www.nytimes.com/2012/04/26/nyregion/giant-jetblue-sign-visible-from-manhattan-awaits-approval.html
