Lisa Hedge spent her first New York winter in Long Island City, working for Takashi Murakami’s studio, Kaikai Kiki, mixing 3,000 shades of green paint. “It was an insane design experiment in a way,” she says. “Matching what we were mixing to the swatches, making little samples, creating rules for ourselves. We finished the painting about when I left, and then it went to Gagosian.” Hedge went freelance, doing design work for L’Oreal, then to Tender, where she worked on corporate jobs like banner ads and branding. But an artist’s instincts are hard to wash off. Getting out brushes and scissors is, for her, “a natural starting point. Until I realize, Oh, wow, I need to get something into Illustrator.”
Age: 27
Senior Designer, Partners Spade
From: New Plymouth, New Zealand
Lives in: New York City
Website: http://cargocollective.com/lisahedge
Michael Freimuth, Tender’s design director while Hedge was there,
Article source: http://www.salon.com/2012/04/24/natural_design/singleton/
