You may not know it, but all kinds of lovely businesses hide behind LIC addresses. Apparently, Santa's workshop is here too. From the WSJ:

Unbeknownst to most consumers, is the year-round planning it takes to execute this explosion of retail cheer that lasts a few weeks before disappearing as suddenly as it arrived. In Manhattan, some of the highest-profile work is performed by a small Long Island City, N.Y., firm called Holiday Image Inc. With $10 million in projected sales this year, the company handles decor installation from start to finish for New York City stores including both Tiffany and Cartier (a unit of Switzerland's Cie. Financiére Richemont SA), Barneys, Macy's, and Fortunoff as well as office buildings and hotels such as the Essex House. It also works with large retail chains like Gap Inc. and LVMH Moët Hennessy Louis Vuitton SA's Sephora to create designs that can be replicated nationally.

"The way I see our business is not just as a Christmas decorating business," says Matthew Schwam, chief executive officer of Holiday Image. "We are a global sourcing business."

This "sourcing" for the Christmas holidays actually begins in October the year before, when Mr. Schwam and other company executives travel abroad to research the latest trends in holiday displays. Holiday Image taps more than 500 factories in nearly two dozen countries, including China and India. Some venues desire only a simple tree and a few wreaths in their lobby; that might run around $10,000 including installation, maintenance and storage from year to year. But other stores have more grandiose visions that can run hundreds of thousands of dollars.