There is lots of coming-soon buzz about the D'Agostinos in one of the Queens West buildings and the Gristede's coming to the Arris Lofts building at Court Square. Almost as much as there is Fresh Direct activity around here, upgrades at the C-Town on 21st Street, and sheer throughput at the Korean on Vernon (will someone open another one already!).

But there's also another online grocer in the 'hood.

Apparently, an MBA whippersnapper has decided the world is big enough for two online groceries. This one is meant to be gourmet, social, and in all ways finer. And they push their groceries to you in carts rather than in door-to-door trucks (let's see how that works this hot hot summer).

Read about it in the Sun